Head of Social Media at Starling, London, United Kingdom

Lead Starling Bank’s social media efforts by developing a comprehensive strategy across platforms, fostering cultural integration, and building a robust content ecosystem to enhance discoverability and trust in the digital space during a phase of significant expansion.

Key Responsibilities

• Develop and oversee the overall social media strategy, defining channel-specific roles, authentic brand presence, and unified visual and tonal identity across digital channels.
• Establish and expand content franchises, talent, and creator strategies in scalable, high-impact formats on platforms like TikTok, YouTube, and LinkedIn to support marketing objectives.
• Enhance content for Generative Engine Optimisation (GEO) and AI discoverability, positioning Starling as a leading source for financial queries in social search and AI responses.
• Cultivate communities by empowering advocates on platforms such as Reddit, Discord, and specialized financial forums, moving beyond basic comment management.
• Guide and motivate a dynamic team of creators and specialists, promoting a social-first approach in all activities.
• Direct influencer collaborations and rapid-response content to embed Starling in cultural dialogues with creativity, sensitivity, and relevance.
• Collaborate with product, brand, and data teams to integrate social insights into feature development and customer communications, creating a synergistic feedback system.
• Partner with the growth team to transform organic social content into effective paid social campaigns.
• Engage with customer service, product marketing, and corporate affairs to identify opportunities and deliver innovative, proactive responses to ongoing conversations.

Qualifications

• Demonstrated success in leading social media teams within fast-paced, community-oriented settings, scaling brands while maintaining authenticity.
• Strong insight into audience preferences and behaviors to produce engaging content and select creators that align with brand voice and narrative.
• In-depth knowledge of social platform algorithms, GEO principles, and how large language models process and promote brand content.
• Creative judgment to approve platform-native content that innovates beyond standard trends and repurposed materials.
• Willingness to navigate compliance and risk, ensuring content avoids regulatory pitfalls through proper approvals and documentation.
• Proficiency in analytics tools like Sprout, platform natives, and social listening to measure impact, demonstrate returns, and adjust tactics swiftly.
• Expertise in targeting and engaging diverse, niche audiences within fragmented markets.

Benefits And Growth

• 25 days of annual leave plus flexibility to take public holidays as needed
• Additional birthday holiday day
• Increased leave with tenure, plus option to buy or sell up to five extra days
• 16 hours of paid volunteering annually
• Enhanced pension scheme with salary sacrifice
• Life insurance coverage at four times salary
• Private medical insurance via VitalityHealth, including mental health and cancer support
• Partner perks such as discounts at Waitrose, Mr&Mrs Smith, and Peloton
• Comprehensive family-friendly policies
• Perkbox access for retail discounts, wellness resources, and weekly perks
• Programs like Cycle to Work and salary-sacrificed gym memberships