Paid Social Marketing Specialist at LGI Homes, Spring, United States

Entry-level position focused on planning, executing, and optimizing paid social campaigns across Meta, LinkedIn, and TikTok to drive customer acquisition for LGI Homes and its community brands.

Key Responsibilities

• Plan, launch, and optimize paid social campaigns aligned with business goals
• Manage performance on Meta, LinkedIn, TikTok, and other platforms
• Drive CPL and onsite conversion rate targets
• Coordinate with vendors, track budgets, and manage invoicing
• Collaborate with creative and digital teams on ads, landing pages, and content
• Analyze results and present performance insights
• Test and implement new strategies to improve campaign efficiency

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 1+ year of experience in digital marketing, paid media, or social media advertising
• Strong analytical skills and comfort working with performance data and KPIs
• Familiarity with paid social platforms (Meta, LinkedIn, TikTok) is a plus
• Graphic design skills (Canva, Adobe Creative Suite) a plus
• On-camera presence and comfort supporting video/content creation is a plus

Education

Bachelor’s Degree

Benefits And Growth

• Competitive compensation package
• Comprehensive training
• Medical, dental, vision benefits
• 401(k) with 4% match
• Employee stock purchase plan
• New home discount
• Company culture focused on training, goals, and recognition