Social Media Executive at Visualsoft, Stockton-on-Tees, United Kingdom

The Social Media Executive role involves supporting senior team members in delivering effective paid and organic social media initiatives to boost client results, with comprehensive training and clear advancement opportunities.

Key Responsibilities

• Perform social audits, competitor analysis, and profile evaluations as directed, compiling data and preliminary insights for account directors.
• Oversee and optimize paid social campaigns for various clients and budgets to maximize performance.
• Handle content creation by developing briefs for creative teams, ensuring platform-specific requirements, and scheduling posts using management tools with optimized copy and tags.
• Manage community interactions by engaging followers, responding to comments, and tracking brand mentions for organic clients.
• Assist in influencer outreach by researching prospects and preparing lists and briefs under strategy lead guidance.
• Generate performance reports by extracting analytics from tools like Meta Business Suite and TikTok Ads Manager for meetings and pitches.
• Conduct rapid ad-hoc data analysis to evaluate campaign or post performance and inform strategic adjustments.
• Engage in training across organic, paid social, influencer, and creative areas to build comprehensive knowledge.
• Collaborate with line manager to develop a personal plan emphasizing soft skills and strategic capabilities for progression to account director.

Qualifications

• Prior agency experience in social media or digital marketing roles is preferred.
• Strong grasp of social platform algorithms and differences in effective strategies across TikTok and Instagram.
• Familiarity with paid social fundamentals, including campaign setup, budget handling, and navigation of Meta Business Manager.
• Basic proficiency in social copywriting, such as crafting engaging hooks, calls-to-action, and aligning with brand tone.
• Competence with tools like social management platforms, Motion, Canva, CapCut, and Google Analytics (GA4) is advantageous.
• Knowledge of additional platforms like TikTok, Reddit, and Pinterest business managers is beneficial.
• Understanding of mobile video production basics and technical factors affecting reach, such as lighting and audio.
• Detail-oriented mindset focused on completing tasks accurately and on schedule.
• Strong organizational skills to manage multiple client content calendars.
• Proactive approach to identifying and suggesting opportunities promptly.
• Excellent written English for creating compelling captions and professional outreach.

Benefits And Growth

• Competitive salary with strong career advancement prospects.
• Unlimited paid holidays.
• Hybrid work arrangement.
• Medicash Cash Plan including medical support, massages, optical and dental coverage, discounts, and up to £995 annual cash back.
• Employee Assistance Programme via Vivup for mental health, financial advice, and wellbeing support.
• Dog-friendly offices in Stockton on Tees and Manchester.
• High-performance MacBook provided.
• Monthly VS Perks voucher for various retailers and services.
• Free daily breakfast, fruit, drinks, and protein shakes; weekly brunch and lunches.
• Pension scheme and cycle to work program.
• EV car scheme and brand discounts.
• Regular team social events.