Director of Social Strategy (US) at Cadillac Formula 1® Team, Fishers, United States

The Director of Social Strategy will define the direction and narrative for the team’s social media presence, guiding a creative group to develop engaging content that fosters fan connections, enhances brand visibility, and supports business goals.

Key Responsibilities

• Oversee the planning, development, and delivery of social content on platforms such as Instagram, TikTok, X (formerly Twitter), YouTube, and new channels
• Assemble and direct a talented team including content creators, editors, designers, and planners, while partnering with partnerships and community management groups
• Design forward-thinking initiatives to boost worldwide audience interaction and strengthen supporter commitment
• Work in tandem with marketing, public relations, and sales divisions to synchronize social efforts with overarching brand and commercial aims
• Apply data analysis and insights to evaluate content effectiveness, refine approaches, and prove return on investment
• Anticipate advancements in social platforms, narrative techniques, video production, and novel media to sustain a leading position
• Maintain uniform branding, messaging style, and superior creative standards across all social outlets

Qualifications

• Demonstrated senior-level management in social media or content planning, ideally within sports, entertainment, or prominent brands
• Outstanding imaginative abilities, narrative expertise, and strong visual sensibility
• Established success in developing marketable content series and generating income through social media
• In-depth knowledge of current social trends, platform algorithms, and performance indicators
• Enthusiasm for motorsports and familiarity with Formula 1 culture preferred
• Expertise in directing initiatives that achieve both audience involvement and financial results
• Capacity to excel in dynamic, intense settings and produce top-tier work within strict timelines

Benefits And Growth

• Comprehensive healthcare coverage
• Ample paid time off
• Significant opportunities for professional advancement within a global organization