SEO Manager at Graham & Brown Holdings - a family of companies, Blackburn, United Kingdom

Lead SEO strategy across digital platforms to boost organic visibility, drive inbound traffic and support revenue growth for a heritage British home furnishings business.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve performance on Google SERPs and LLMs globally.
• Conduct keyword research, competitive analysis and technical SEO audits.
• Collaborate with developers to embed SEO best practices in site architecture and code.
• Optimize on-page elements, meta data, headings and content structure.
• Monitor performance metrics, produce reports and refine strategy based on insights.
• Keep abreast of SEO trends, algorithm updates and emerging technologies.
• Align SEO initiatives with content, marketing and product teams to meet business objectives.

Qualifications

• Proven experience delivering successful SEO strategies in a commercial setting.
• Strong proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs or equivalent tools.
• Excellent analytical ability to turn data into actionable recommendations.
• Solid understanding of HTML, CSS and core technical SEO principles.
• Effective communication and cross-functional collaboration skills.
• Experience in content marketing and keyword research methodologies.
• Current knowledge of search algorithms and ranking factors.
• Degree or equivalent relevant professional experience.

Benefits And Growth

• Competitive salary £39,087 – £48,858.
• Birthday off and self-managed working time.
• Hybrid arrangement allowing 20 % remote work per week.
• Staff discount up to 60 % on company products.
• 10 % pension contribution.
• Life assurance cover.
• Cycle-to-work and electric-car salary sacrifice schemes.
• Free on-site parking.
• Regular social events organised by internal Fun Squad.