Digital Marketing Lead at INEOS Automotive, London, United Kingdom

Lead the operational performance, content management, and ongoing optimisation of INEOS Automotive’s global Grenadier website platform, ensuring high uptime, improved conversion rates, and strong visibility across multiple markets and languages.

Key Responsibilities

• Own operational website uptime, bug fixes, and commercial or legal updates across the global Grenadier web platform.
• Manage content authoring and updates in five languages with an initial focus on critical regions including the USA.
• Continuously improve website SEO to maintain relevance for LLMs and search engines.
• Oversee and prioritise the work of the retained external agency (Dept., €1.2m budget) through rigorous briefing and resource allocation.
• Drive progressive decentralisation of authoring responsibilities to empower regional markets.

Qualifications

• Strong experience in digital website operations, optimisation, and development within multi-market and multi-language environments.
• Proactive self-starter able to deliver with minimal supervision.
• Proficiency in project management and effective prioritisation.
• Ability to work at pace and adapt to shifting business dynamics and commercial priorities.
• Strong communication skills bridging technical and non-technical stakeholders.
• Bachelor’s degree desirable.