Lead Copywriter (SEO & GEO) at Inspired Thinking Group (ITG), Birmingham, United Kingdom

Lead SEO and GEO Copywriter serving as the primary expert for search and generative engine optimisation within the copy team, responsible for producing high-quality optimised content for multiple clients while providing guidance, QA, and knowledge sharing on SEO and GEO best practices.

Key Responsibilities

• Produce and edit search-optimised copy across various online formats, targeting traditional rankings and AI-driven visibility using Claude AI throughout briefing, drafting, optimisation and QC.
• Act as the resident SEO and GEO authority for the copy team, answering colleague queries and sharing knowledge via guidance, training and documented best practices.
• Develop and refine AI-assisted content workflows using tools such as Claude to boost team efficiency without compromising quality or brand voice.
• Review copy from other writers for SEO and GEO compliance, delivering constructive feedback that explains both changes and rationale.
• Balance optimisation requirements with readability, brand consistency and reader value, ensuring SEO copy remains effective brand-led writing.
• Monitor developments in SEO, GEO and AI content trends, feeding actionable insights back to the team.
• Build relationships with existing clients, identify content and GEO opportunities, and support account retention.
• Contribute SEO and GEO expertise to new business pitches, proposals and client onboarding including content frameworks, tone-of-voice guidelines and keyword strategies.

Qualifications

• Proven senior SEO copywriter experience, ideally in an agency handling multiple client accounts.
• Up-to-date knowledge of on-page SEO: keyword research, search intent, heading structure, metadata, internal linking, E-E-A-T and structured data.
• Emerging understanding of GEO and how to optimise content for AI-generated responses.
• Hands-on experience using AI tools, particularly Claude, as part of a production workflow.
• Strong writing and editing skills across diverse brand voices and formats.
• Ability to explain technical SEO concepts clearly to non-specialists.
• Comfortable contributing to client conversations, pitches and new business.

Education

Unspecified

Benefits And Growth

• 25 days’ holiday plus bank holidays, paid Wellbeing Day, flexible bank holidays, option to buy or carry over up to 5 extra days.
• Smart Working: up to 40% from home; after 12 months, option to work abroad up to 90 days per year.
• Enhanced family-friendly leave, 3 extra days for wedding/honeymoon, Employee Assistance Programme.
• Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice, tax-efficient payroll giving.
• Funding for professional qualifications, monthly Employee of the Month awards (£250), referral bonuses up to £1,500.
• Wellbeing workshops, 30+ Wellbeing Champions, paid Volunteer Day, online perks platform.