Director of SEO and Agentic Search at LawnStarter, Remote in United States

Strategic leadership role responsible for organic search and AI-powered discovery across a multi-brand portfolio of home services marketplaces. Reports directly to the CMO and shapes company-wide priorities at the intersection of technical SEO, content, product, and emerging answer-engine visibility.

Key Responsibilities

• Own organic strategy, vision, roadmap, and standards for search and AI discovery across the brand portfolio
• Lead AI Search visibility initiatives to establish brands as cited authorities in Google AI Overviews, ChatGPT, Perplexity, and conversational surfaces
• Direct large-scale technical SEO, structured data, Core Web Vitals, crawl efficiency, and product architecture decisions
• Guide content strategy and data-driven editorial production that ranks, earns citations, and converts
• Lead, assess, and build a lean team including SEO analysts and editorial resources
• Partner cross-functionally with Engineering, Analytics, and Data to scale measurement and technical foundations
• Diagnose and recover traffic decline on key brands, developing root-cause-driven recovery plans
• Build repeatable frameworks for AI Search visibility and establish measurement approaches from log data, crawler activity, and emerging tooling
• Evangelize organic strategy internally, influence roadmaps, and secure cross-functional investment

Qualifications

• Proven track record building for the future of search with specific success in AI-driven answer engines
• Experience developing external earned media and entity-authority strategies across journalists, creators, review platforms, and communities
• Strong business acumen linking organic initiatives to CAC, acquisition, revenue impact, and cohort economics
• Fast diagnosis and decisive action using data to form hypotheses and drive outcomes without excessive research cycles
• Leadership experience building and elevating teams, making talent decisions, and developing leaders at scale
• Ability to evangelize SEO strategy across technical and executive audiences and influence company priorities
• Technical fluency in structured data, crawl budgets, and Core Web Vitals combined with willingness to execute hands-on
• Daily AI tool usage and deep understanding of how LLMs discover, evaluate, and cite content
• Comfort operating in a small-team environment blending strategy, execution, and hiring responsibilities

Education

Unspecified

Benefits And Growth

• Base salary $170,000–$190,000 USD
• Equity participation tied to long-term brand portfolio growth
• Medical, dental, and vision healthcare
• Fully remote work anywhere in the US
• Flexible PTO focused on outcomes