Product Marketing Manager - Payments at PracticeTek, Remote in United States

Mid-senior Product Marketing Manager leading go-to-market strategy, positioning, and enablement for a healthcare payments platform across multiple EHR verticals.

Key Responsibilities

• Own and execute go-to-market strategy and vertical-specific positioning for the Payments platform.
• Lead coordinated product launches and adoption programs with Product, Sales, Customer Success, and Marketing teams.
• Develop messaging frameworks, sales enablement materials, customer proof points, and content assets.
• Serve as market expert on healthcare payments by synthesizing customer insights, competitive intelligence, industry trends, and regulatory developments.
• Measure and optimize marketing performance, connecting campaigns and content to pipeline growth and revenue outcomes.

Qualifications

• 5–8+ years of B2B product marketing experience owning launches, adoption programs, and lifecycle initiatives.
• Experience marketing SaaS, fintech, healthcare technology, payments, or revenue cycle management solutions; healthcare payments experience strongly preferred.
• Proven success creating positioning, messaging, and content that simplifies complex financial or technical concepts.
• Track record building sales enablement programs that drive adoption and commercial results.
• Strong analytical skills with experience setting KPIs and linking marketing activity to revenue impact.
• Demonstrated ability to influence cross-functional stakeholders across Product, Sales, Customer Success, and Marketing.
• Bachelor’s degree in Marketing, Business, Finance, or related field required.

Benefits And Growth

• Salary range $120,000 - $130,000.
• Comprehensive health, dental, and vision coverage.
• Wellness benefits supporting lifestyle and behavioral health.
• Flexible PTO, sick time, and 10 company-paid holidays.
• 401(k) plan with company match.
• Potential eligibility for bonuses or equity.