Product Marketing Manager at AsiaVerify, Remote in United Kingdom

The Product Marketing Manager at AsiaVerify serves as the vital link between Product, Sales, and Marketing teams, converting technical product details into engaging value propositions that facilitate effective launches, feature rollouts, and sales success in the Asia-Pacific market.

Key Responsibilities

• Collaborate on go-to-market strategies with Product, Sales, and Marketing for planning and executing hard and soft product launches, defining objectives, audiences, messaging, and plans aligned with commercial goals and roadmaps.
• Develop product positioning and messaging by transforming technical documents into customer-centric narratives, benefits, value propositions, and use-case stories, ensuring consistency across all channels.
• Support sales enablement by creating collateral such as decks, one-pagers, battlecards, FAQs, and case studies; assist in deal cycles with tailored messaging and refine assets based on feedback.
• Conduct competitive intelligence to build battlecards, win/loss analyses, and differentiation narratives; track market trends, customer needs, and regulatory changes through an ongoing intelligence framework.
• Manage analyst and external engagements by preparing for briefings, inquiries, and submissions to represent the product story effectively.
• Foster cross-functional partnerships with Product Management, Sales Leadership, Marketing, and Customer Success, providing feedback loops to shape roadmaps and align with market demands.

Qualifications

• Background in B2B SaaS or data platforms, preferably in risk, compliance, or fintech sectors.
• Demonstrated expertise collaborating across Product, Sales, and Marketing functions.
• Excellent storytelling and messaging capabilities.
• Commercial orientation with strong understanding of sales dynamics.
• Ease in interacting with external analysts and senior stakeholders.