Senior Product Marketing Manager at Riverside Insights, Remote in United States

Direct the product marketing efforts for Riverside’s expanding range of assessment tools, establishing precise positioning, orchestrating go-to-market strategies, and empowering the sales team to secure and maintain client relationships. As a team leader, guide and mentor Product Marketing Managers while acting as a key collaborator with leadership in Product, Sales, and Marketing to drive growth, adoption, and revenue.

Key Responsibilities

• Guide and mentor a team of Product Marketing Managers by setting priorities, offering coaching, and delivering performance evaluations
• Convert organizational growth objectives and product goals into defined product marketing strategies and implementation plans
• Establish robust positioning, messaging, and alignment with expansion strategies for each product line
• Work in tandem with Product leadership to synchronize development roadmaps with launch strategies, go-to-market activities, and client communications
• Coordinate with Campaign Marketing to integrate product messaging and portfolio priorities into promotional efforts
• Develop compelling narratives at the portfolio level, encompassing cross-selling, bundling, and unique application scenarios
• Provide the Sales team with essential resources like positioning guides, discussion scripts, competitive analyses, and client success examples
• Track product and initiative performance, refining messaging or campaigns as required
• Integrate customer feedback and sales input into positioning and launch development

Qualifications

• Demonstrated success in directing product marketing within a B2B setting
• Proven ability to convert product strategies into successful go-to-market implementations
• Experience in leading and nurturing product marketing professionals
• Skill in collaborating across functions with Product, Sales, Marketing, and Customer Success teams
• Background in managing multi-product portfolios preferred
• Knowledge of executing growth initiatives or sales enablement preferred
• Expertise in weaving customer insights and market input into messaging strategies preferred

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive medical, dental, and vision coverage
• Employer-provided basic life, AD&D insurance, and long-term disability
• Paid parental leave and supplemental life insurance options
• Employee Assistance Program (EAP) coverage
• Retirement plan with company matching contributions
• Flexible Spending Account (FSA) and Health Savings Account (HSA) availability
• Premium Calm subscription for employees and dependents
• 33 days of paid time off plus quarterly focus days
• Flexible work options and tuition reimbursement program
• Structured onboarding at 30, 60, and 90 days
• Base salary range of $135,000 - $150,000 with bonus eligibility, based on experience and skills