Lead product marketing strategy and execution for a residential proxy platform repositioning itself as a data provider, with ownership of positioning, website architecture, product launches, and sales enablement.
Key Responsibilities
- Drive positioning and repositioning initiatives with measurable business outcomes across go-to-market surfaces.
- Own strategic website development including information architecture, page roadmap, copy direction, conversion optimization, and phased migration from legacy WordPress.
- Lead end-to-end product launches including positioning, naming, pricing input, GTM planning, sales enablement, and post-launch performance tracking.
- Build and maintain sales enablement assets such as battle cards, objection handling libraries, pitch decks, and partnership co-sell content.
- Conduct competitive intelligence, customer voice research, and segmentation to inform strategy.
Qualifications
- 6+ years B2B SaaS product marketing experience with 3+ years in senior IC roles.
- Proven ownership of B2B website strategy including IA, page roadmap, and conversion outcomes.
- End-to-end experience leading positioning or repositioning projects with measurable business results.
- Experience building sales enablement programs from scratch.
- Technical depth marketing to developers, engineers, and data/infrastructure buyers.
- History of working in low-process environments at companies under 100 people.
- Comfortable using AI tools in daily workflow.
Benefits And Growth
- High ownership and autonomy leading campaigns end-to-end with direct pipeline and growth impact visibility.
- Fully remote and flexible work arrangements.
- Direct influence on product and go-to-market strategy across funnels.
- Hands-on execution culture with no layers or slow approval loops.
- Data-driven, experimentation-first environment with fast testing cycles.
- Collaboration with a global team across Product, Growth, Design, and Sales.