Product Marketing Manager at Supercritical, Remote in United Kingdom

In this role, reporting to the Marketing Director, you will craft compelling narratives and go-to-market assets to advance enterprise sales and secure premium supply partnerships on a two-sided carbon removal marketplace.

Key Responsibilities

• Develop and refine narratives for RFPs and proposals, including win themes, competitive positioning, and coordinated inputs from cross-functional teams.
• Maintain a repository of reusable content modules such as positioning guides, case studies, and compliance materials to streamline future submissions.
• Customize propositions for individual buyer scenarios, criteria, and competitive landscapes to create tailored, impactful stories.
• Produce and update collateral like presentations, one-pagers, battlecards, and objection handlers for sales and supply teams.
• Adapt positioning into targeted narratives by industry, persona, or account to aid deal progression and objection resolution.
• Design materials for supply pitches, covering value propositions, partnership structures, and performance evidence.
• Manage the development of buyer case studies and project narratives, conducting interviews and formatting for various uses including proposals and campaigns.
• Collaborate on distributing project stories to key stakeholders such as buyers, investors, and media.
• Define go-to-market strategies for emerging supply categories, including market framing, education tactics, and competitive messaging.
• Enhance supply-side perception through intelligence, showcases, and thought leadership to attract top projects.
• Convert technical project details into accessible commercial stories for buyers, investors, and project teams.
• Implement AI-driven processes for proposal generation, personalization, and content adaptation.
• Create templates and prompts for team self-service on standard tasks.
• Partner with Product to develop internal tools that speed up RFP and collateral delivery while upholding quality.

Qualifications

• At least 6 years in product marketing, sales enablement, or proposal management in intricate B2B settings.
• Strong ability to differentiate against competitors, craft audience-specific narratives, and identify winning angles.
• Proven track record in developing go-to-market and collateral for extended, stakeholder-heavy sales processes.
• Familiarity with two-sided marketplaces or serving diverse internal groups with varying requirements.
• Practical use of AI tools like Claude or ChatGPT to create efficient, repeatable workflows and systems.
• Solid project management skills for handling concurrent streams, deadlines, and content libraries.
• Ease with data interpretation, turning market insights, performance metrics, and delivery data into compelling stories.
• Collaborative approach with proactive relationship-building across Sales, Supply, Climate Science, and Product teams.
• Background in climate tech, carbon markets, energy, or sustainability preferred.
• Prior involvement in enterprise RFP or proposal processes for competitive bids.
• Knowledge of account-based marketing and its integration with targeted collateral.
• Experience in creating systems, templates, or tools for commercial functions.
• Skill in launching or positioning novel product categories without established terminology.

Benefits And Growth

• Competitive salary ranging from £60,000 to £70,000 based on experience.
• Unlimited annual leave to support work-life balance.
• Company-wide day off on the first Friday of each month.
• Pension matching: 3% employer contribution for 5% employee input.
• Flexible hybrid model prioritizing remote work, with access to London co-working space.
• Annual £1,000 wellbeing allowance and up to £500 for home office setup.
• Monthly team socials in London and annual multi-day offsites.
• Commitment to diversity, inclusion, and encouraging applications from underrepresented groups in climate and tech.