Product Marketing Manager at LRN Corporation, Remote in United States

Mid-senior Product Marketing Manager responsible for shaping product messaging, value propositions, and go-to-market strategies for an ethics and compliance SaaS platform, driving revenue growth through cross-functional collaboration with Sales, Product, Customer Success, and Marketing teams.

Key Responsibilities

• Develop product marketing plans covering regional targeting, value propositions, messaging, competitive analysis, ICP definition, and sales enablement to support North American revenue growth.
• Craft and deliver enablement materials including fact sheets, sales presentations, videos, discovery scripts, talk tracks, and email templates.
• Conduct competitive intelligence research and maintain battlecards to inform positioning and sales strategy.
• Lead launch execution for key products and identify product-led growth opportunities.
• Coordinate cross-functional input to define project scope, own deliverables from planning through iteration, and ensure timely completion.
• Conduct Voice of Customer interviews, synthesize insights, and translate findings into improved messaging, collateral, and programs.
• Refine product descriptions, features, and differentiators to resonate across channels and with target accounts.
• Drive adoption and organization of marketing and sales assets while reducing outdated content.
• Collaborate with customers to produce case studies highlighting solution impact and success.
• Prepare and submit award applications showcasing company innovation and leadership.

Qualifications

• 5–7 years of product marketing experience in B2B SaaS
• Bachelor’s degree in marketing, business, communications, or related field (preferred)
• Demonstrated ability to perform competitive and customer research
• Strong copywriting and messaging skills for complex B2B solutions
• Excellent written and verbal communication abilities
• Direct client-facing experience co-developing marketing assets, case studies, and award submissions
• Hands-on experience with marketing tools such as HubSpot, Salesforce, Pendo, and Parmonic
• Proven cross-functional collaboration across product, sales, customer success, and marketing teams
• Self-starter with strong organizational, prioritization, and project-management skills
• Comfort working autonomously in ambiguous environments

Benefits And Growth

• Flexible PTO and US public holidays
• Comprehensive healthcare plan including vision and dental
• 401(k) with employer match
• Life, short-term, and long-term disability insurance
• Health & wellness reimbursement
• Health savings and flexible spending accounts