Lead product marketing efforts for a SaaS Learning Management System, connecting product development with go-to-market execution to drive adoption and revenue.
Key Responsibilities
- Conduct market research on industry trends, competitors, and customer needs to shape product strategy.
- Create differentiated product positioning and messaging across marketing channels.
- Develop and execute go-to-market plans for product launches and updates in collaboration with cross-functional teams.
- Produce product collateral, case studies, webinars, blogs, and sales enablement content.
- Equip the sales team with presentations, demos, training, and FAQs to improve selling effectiveness.
- Build customer relationships to collect feedback and improve offerings.
- Track and analyze marketing campaign performance to optimize results.
Qualifications
- 3-5 years of product marketing experience, preferably in SaaS or technology.
- Demonstrated success launching and managing product marketing campaigns.
- Strong analytical skills with the ability to convert data into actionable insights.
- Excellent written and verbal communication abilities.
- Experience with marketing automation tools and CRM systems.
- Comfortable working independently in a remote environment.
- Creative and innovative mindset with commitment to continuous improvement.
- Bachelor’s degree in Marketing, Business Administration, or related field preferred.
Benefits And Growth
- Salary range $100k - $130k, depending on qualifications, experience, and location.
- Opportunity to receive restricted stock options.
- Transparent compensation practices.
- Employee benefits details available via provided link.