Product Marketing Manager - RevolutionEHR at PracticeTek, Remote in United States

Strategic Product Marketing Manager for RevolutionEHR at PracticeTek, responsible for developing and executing go-to-market strategies to drive enterprise segment growth, including buyer groups, multi-location practices, and corporate accounts, through cross-functional collaboration with sales, product, and other teams.

Key Responsibilities

• Refine ideal customer profiles and buyer personas for targeted messaging in enterprise segments
• Develop and align go-to-market strategies with revenue goals and growth objectives
• Execute strategies to enhance pipeline development, market expansion, and revenue achievement
• Lead data-informed campaigns targeting enterprise segments to boost pipeline and revenue
• Collaborate with performance marketing and sales on account-based marketing to accelerate pipeline and deals
• Establish and nurture partnerships for joint marketing initiatives to extend reach
• Convert customer and partner feedback into resonant messaging for enterprise audiences
• Create briefs and work with operations on sales enablement materials
• Provide customized content to support intricate sales processes and minimize obstacles
• Manage strategy, execution, and ROI for multi-channel campaigns including co-marketing
• Implement outreach based on customer segmentation to increase engagement and penetration
• Produce enterprise content like case studies, webinars, and testimonials to enhance credibility
• Initiate and expand community programs to influence buyers and speed decisions
• Develop scalable go-to-market playbooks for consistent enterprise expansion
• Explore and implement new channels for additional pipeline generation
• Collaborate across sales, product, performance, and content teams to optimize efforts
• Monitor metrics, pipeline impact, and ROI to iteratively improve strategies

Qualifications

• At least 6 years in B2B SaaS marketing, with healthcare background advantageous
• Proven involvement in enterprise or account-based marketing approaches
• Skilled in partnering with sales on multifaceted, multi-stakeholder engagements
• Demonstrated achievements in running integrated campaigns that generate pipeline and revenue
• Solid grasp of B2B buyer dynamics and extended sales processes
• Outstanding skills in cross-team collaboration and stakeholder coordination
• Familiarity with marketing automation, CRM, and project tools such as HubSpot, Salesforce, and Asana
• Exceptionally organized, analytics-oriented, and capable of handling diverse priorities
• Superior writing and speaking abilities to simplify complex concepts into accessible communication

Benefits And Growth

• Full health, dental, and vision insurance
• Wellness programs for physical, mental, and lifestyle well-being
• Adaptable paid time off, sick leave, and corporate holidays
• 401(k) retirement plan with employer matching
• Environment fostering innovation, teamwork, and professional advancement
• Supportive team focused on creating positive change
• Base salary range of $113,000 to $148,000
• Potential for bonuses, equity, and other incentives