Product Marketing Manager at Talentgrator, Remote in Spain

Drive product positioning, messaging, and go-to-market execution for B2B offerings while aligning Product, Marketing, and Sales teams to improve lead quality and conversion.

Key Responsibilities

• Own product positioning and messaging
• Define and refine ICP and target segments
• Plan and execute GTM strategies
• Collaborate with Product on launches and feedback loops
• Partner with Performance Marketing to build and optimize funnels
• Improve lead quality and MQL-to-SQL conversion
• Create sales enablement materials such as decks, use cases, and messaging
• Ensure alignment across Product, Marketing, and Sales

Qualifications

• 1+ year in Product Marketing or B2B Marketing
• Background in tech, iGaming, fintech, or affiliate
• Proven track record of launching products or features
• Experience defining ICP and segmentation
• Ability to develop value propositions and positioning
• Conduct customer research including interviews
• Analyze market trends and competitors
• Translate product features into customer value
• Strong understanding of B2B funnels and customer journey
• Work with data to optimize conversion
• Cross-functional collaboration with Product, Performance, and Sales

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary
• Friendly and creative atmosphere
• Opportunities for professional growth and development
• Flexible working hours
• Remote work options