Product Marketing Manager at AsiaVerify, Remote in Singapore

The Product Marketing Manager bridges Product, Sales, and Marketing by converting AsiaVerify’s platform capabilities into clear value propositions, leading both major and incremental product launches, and equipping Sales with the messaging and assets needed to win.

Key Responsibilities

• Lead go-to-market planning and execution for hard and soft product launches, aligning objectives, audiences, messaging, and timelines with commercial and product priorities.
• Develop and maintain core product narratives, value propositions, and messaging frameworks that articulate problems solved, use cases, and buyer-specific benefits.
• Create sales enablement assets including decks, one-pagers, battlecards, case studies, and FAQs, while supporting live deal cycles and refining materials based on field feedback.
• Own competitive intelligence, market positioning, and differentiation narratives; maintain battlecards and win/loss insights.
• Engage with industry analysts and partners through briefings and submissions to ensure AsiaVerify’s story is accurately represented externally.
• Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success, delivering market and customer feedback to inform roadmaps.

Qualifications

• B2B SaaS or data-driven platform experience, preferably in risk, compliance, or fintech.
• Demonstrated ability to operate at the intersection of Product, Sales, and Marketing.
• Strong storytelling, messaging, and commercial acumen with appreciation for sales realities.
• Comfortable engaging externally with analysts and senior stakeholders.