Product Marketing Manager at Acclaro, Remote in United States

The Product Marketing Manager will spearhead the go-to-market strategy for Acclaro’s new product, defining positioning, messaging, and sales support while collaborating across teams to guide the offering from initial concept to successful launch.

Key Responsibilities

• Lead product storytelling from ideation to market entry, working with Product and other teams to create market-ready narratives, materials, and plans
• Create concise and persuasive product messaging and value propositions based on customer insights and competitor evaluations
• Collaborate with Product team to align on roadmap and convert features into customer-focused narratives
• Develop and update sales enablement resources including battlecards, comparisons, objection guides, and demo scripts
• Design buyer personas, segmentation strategies, and competitive analyses to refine market targeting and uncover opportunities
• Partner with Demand Generation, Brand, and Content teams for cohesive go-to-market execution across channels
• Aid in lifecycle programs to boost product adoption, user engagement, and retention
• Monitor market dynamics, customer requirements, and competitor activities to guide strategic choices

Qualifications

• 3–5 years in product marketing, solutions marketing, or similar role, preferably in B2C SaaS, tech, or localization
• Bachelor’s degree in a relevant field or equivalent professional or military background
• Proficiency in market research, customer segmentation, and competitive analysis
• Skill as a storyteller who distills complex concepts for diverse audiences
• Clear, confident communication with influence skills without formal authority
• Thrives in cross-functional partnerships and relationship-building with Product, Sales, and Marketing
• Maintains focus, organization, and productivity in dynamic settings
• Applies deep customer empathy to connect insights with messaging and strategies
• Remains composed and solution-focused amid tight deadlines
• Product marketing experience with platform or AI-driven products
• Background in launching new products or significant features
• Advanced presentation and storytelling abilities, particularly in slide development
• Exposure to global or multilingual settings
• Knowledge of pricing, packaging, or product lifecycle strategies

Education

Bachelor’s Degree

Benefits And Growth

• Collaborate with a worldwide team while contributing locally
• Work in a supportive, inclusive culture prioritizing employee voice and well-being
• Benefit from remote flexibility, generous PTO, and work-life balance
• Access mentorship, training programs, and defined career progression
• Engage in meaningful work supporting global brands and cultural connections
• Receive competitive salary, bonuses, and full medical and retirement benefits
• Participate in recognition initiatives and leadership support