Founding GTM Strategy at Coastal Wave Recruiting, San Francisco, United States

Founding hire tasked with establishing product marketing and go-to-market strategy at an AI logistics startup scaling from Series B to C, with a direct path to Head of Product Marketing.

Key Responsibilities

• Own product launch process and narrative for new features, converting technical specifications into customer value propositions
• Develop sales enablement assets such as demo scripts, case studies, and objection-handling frameworks
• Define and refine market positioning and messaging via customer research and persona development
• Review sales calls, customer feedback, and usage data to iterate on GTM strategy
• In first 30 days: participate in all sales calls, evaluate existing marketing collateral, and shadow Director of Marketing

Qualifications

• 2–3 years experience in consulting, investment banking, or strategy & operations within high-growth startups
• Demonstrated success in fast-paced, analytically rigorous environments
• Strong written communication skills for distilling complex topics
• Proven track record creating presentations and conducting market research
• Prior collaboration with sales teams on enablement initiatives
• Comfort working with CRM and sales-tool data preferred
• Previous growth-role experience preferred
• High-ownership mindset with ability to operate independently amid ambiguity

Education

Professional

Benefits And Growth

• Salary & equity