Product Marketing Manager at MealSuite, Dallas, United States

MealSuite seeks a Product Marketing Manager to lead product positioning and growth initiatives, crafting messaging and strategies to boost adoption in healthcare and senior living sectors while collaborating cross-functionally for business impact.

Key Responsibilities

• Partner with Product Managers to align features with market needs and develop compelling value propositions.
• Create messaging frameworks, content, and narratives for campaigns, ensuring consistent storytelling and incorporating customer proof points.
• Refine product messaging using market feedback, performance data, and product updates.
• Lead go-to-market plans, including launches, and collaborate on post-launch optimizations with digital marketing.
• Support Sales Enablement and Customer Operations with narratives and materials for training and execution.
• Conduct competitive research and share insights with Product, Growth Marketing, Customer Experience, and Sales teams.

Qualifications

• 6–10 years in product marketing or related roles, preferably B2B SaaS.
• Expertise in B2B SaaS product marketing, covering positioning, messaging, competitive differentiation, and revenue impacts like pipeline, win rates, and retention.
• Strong strategic skills based on market research, customer insights, and data analysis to identify opportunities.
• Ability to excel in collaborative, fast-paced settings.
• Proven track record in launching initiatives that enhance growth metrics including pipeline, win rates, adoption, and retention.
• Experience in market research, customer insights, and competitive intelligence.
• University degree in Marketing, Business, or related field.
• Occasional travel willingness; valid passport without restrictions (Canada/USA; Vietnam if needed).

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary: $103,300–$110,600 CAD or $113,200-$120,500 USD annually.
• Unlimited paid time off.
• Retirement savings matching: 100% up to 3% on RRSP/401(k).
• Comprehensive health benefits including medical, dental, vision, life/disability insurance, and paid maternity/parental leave.
• Hybrid work model with two onsite days per week in Cambridge or Dallas offices; flexible for farther applicants.
• Strong work-life balance and wellbeing support.
• Inclusive culture with significant female representation in employees and leadership.
• Equity program participation.
• Career development and advancement opportunities.
• Purposeful work aligning with personal values and positive community impact.