Product Marketing Manager at Hammer Media, Austin, United States

Hammer Media seeks a data-driven Product Marketing Manager to lead go-to-market strategy and own the full marketing lifecycle for the Dollarwise fintech platform and Calebhammer.com products under the VP of Marketing.

Key Responsibilities

• Develop and execute GTM strategies for new product launches and feature releases
• Partner with Product Managers to convert technical roadmaps into user-centric campaigns
• Research audience needs and the FinTech market to identify product gaps and opportunities
• Define, test, and iterate on product-market fit for all product initiatives
• Align product marketing efforts with overall growth and user-acquisition goals

Qualifications

• Proven experience in product marketing, product management, or growth roles, ideally in FinTech, consumer apps, or creator-led brands
• Strong research orientation with a data-driven and user-focused approach
• Ability to identify product gaps and translate insights into actionable strategies
• Hands-on experience taking products from ideation through launch and ongoing promotion
• Excellent cross-functional communication bridging marketing leadership and technical product teams
• High-energy, accountable attitude with passion for personal finance

Benefits And Growth

• In-office role in East Austin with relocation assistance provided
• Stocked office, catered lunches, and quarterly team-building events
• Unlimited PTO and full health, dental, and vision coverage plus 401(k) match
• Lunch stipend and pet-friendly workplace