Product Marketing Executive at Commify, Nottingham, United Kingdom

The Product Marketing Executive role at Commify focuses on enhancing the commercial performance and market positioning of CPaaS channels, particularly WhatsApp, through go-to-market support, ideal customer profiling, market analysis, and development of compelling sales materials to align with company objectives.

Key Responsibilities

• Drive growth via go-to-market execution, ideal customer profile development, and in-depth market and competitor analysis.
• Create effective collateral and enablement resources that simplify technical features into customer value propositions for internal and external use.
• Collaborate across teams to inform pricing strategies and ensure all efforts align with the product marketing plan and overall business goals.
• Support launches and sustained success of the Commify Platform with a primary emphasis on WhatsApp and potential future channels.

Qualifications

• Background in product marketing or commercial positions, preferably in CPaaS, SaaS, or fast-paced tech settings.
• Capacity to manage diverse tasks and adapt quickly to technical aspects of various communication platforms.
• Familiarity with global operations, customizing approaches for differing regional markets and customer patterns.
• Outstanding written and verbal communication abilities, suitable for technical and non-technical groups.
• Robust presentation capabilities to engage varied stakeholder audiences.
• Hands-on experience in customer-facing activities, including presentations, competitor reviews, and market studies.
• Skill in crafting precise, succinct, and audience-specific materials.
• Proficiency with tools like Microsoft Office, Project, or Basecamp, plus Slack and Salesforce.
• Competence in tracking ROI to evaluate initiative effectiveness.
• Excellent interpersonal abilities to facilitate alignment between Product, Sales, and Marketing teams on key messaging.
• Transferable expertise in go-to-market strategies, product introductions, and sales support, even without direct product marketing experience.

Benefits And Growth

• Competitive annual salary ranging from £36,000 to £41,000 based on experience.
• Flexible hybrid work arrangement.
• Generous paid leave entitlement.
• Enhanced family leave policies.
• Dedicated birthday off day.
• Mental health resources via partnership with Calm.
• Wellbeing leave and Mental Health First Aider initiative.
• Giving back days for supporting personal causes.
• Unlimited opportunities for professional and personal development.
• Comprehensive rewards package including retirement planning, healthcare, and life assurance.
• Engaging team social events.