We seek a dynamic Product Marketing Manager to bridge product, sales, customer success and marketing. The role focuses on product positioning, go-to-market execution and translating complex software, AI and solution capabilities into compelling value propositions that drive commercial success in the construction and property sectors.
Key Responsibilities
- Develop compelling product positioning and messaging for each solution and ensure consistency across all customer touchpoints.
- Lead end-to-end go-to-market planning and coordinate launch activities across Product, Marketing, Sales and Customer Success.
- Create high-quality sales collateral including presentations, one-pagers, brochures, case studies, battlecards and competitive comparison guides.
- Gather customer and market insights through research with customers, prospects, sales and customer success teams and share actionable findings.
- Develop messaging that drives product adoption and customer expansion while measuring engagement and identifying growth opportunities.
- Produce product webpages, launch campaigns, videos, webinars, customer stories, solution guides and industry thought leadership content.
- Build strong relationships across Product Management, Sales, Customer Success, Marketing and Executive Leadership.
Qualifications
- B2B SaaS experience essential.
- Construction or PropTech experience highly advantageous.
- Strong product marketing, positioning and messaging skills.
- Hands-on approach with attention to detail.
- Ability to translate technical capabilities into customer value propositions.
Benefits And Growth
- Private healthcare
- Life assurance
- Cycle to work scheme
- Enhanced maternity/paternity leave
- Employee assistance programme
- Annual bonus opportunity
- Professional studies subscription
- Hybrid working
- Summer and winter company parties
- Competitive holiday allowance
- Charity and volunteering days
- Access to mental health first aiders
- Company pension scheme