Product Marketing Manager - Roamly UK at Roamly, London, United Kingdom

Own end-to-end go-to-market strategy for Roamly’s B2B and B2C mobility-insurance and fleet-management products, combining AI workflows with sharp storytelling to drive adoption, engagement and retention.

Key Responsibilities

• Develop and execute high-velocity GTM strategies for new product launches, feature updates and geographic expansions.
• Leverage AI tools to create, test and refine differentiated positioning, messaging frameworks and value propositions for distinct B2B and B2C audiences.
• Conduct market research, competitive analysis and sentiment analysis, using AI to synthesize customer insights and buying behaviors.
• Collaborate with Product Management to influence the roadmap and align with Growth Marketing and Creative teams on campaign execution.
• Build and scale sales collateral, case studies, product guides and training materials to enable Sales and Operations teams.
• Define, monitor and report on product marketing metrics such as feature adoption, conversion rates and churn reduction to optimize performance.

Qualifications

• 4+ years of dedicated product marketing experience, preferably in SaaS, marketplace, fintech or insurtech.
• AI-native approach with an integrated stack of AI tools and methodologies to automate workflows and scale asset creation.
• Founder mindset with extreme ownership of products and outcomes; proven ability to work autonomously in a high-velocity environment.
• Exceptional storytelling and communication skills for turning complex technical features into benefit-driven narratives.
• Analytical proficiency with SQL, analytics platforms, custom dashboards or similar to extract actionable insights.
• Strong collaborator who thrives in daily cross-functional, in-person collaboration.

Benefits And Growth

• Competitive compensation package.
• Equity compensation opportunity.
• 100% company-paid medical premiums, 401(k) match, and flexible PTO.
• Platform rental credits to experience the ecosystem.
• Early-stage growth opportunity to shape company foundation.