Product Marketing Manager at Digital, Remote in United States - 2 Apr

We seek a proactive Product Marketing Manager to spearhead the marketing strategy for an innovative AI SaaS platform designed for small and medium-sized businesses, enabling no-code automation of customer interactions like bookings and support. This foundational role involves partnering with founders and the Head of Go-to-Market to develop core marketing elements from the ground up, including user research, messaging, content creation, and launch activities in a dynamic startup setting.

Key Responsibilities

• Perform user interviews and customer research, converting findings into practical recommendations for product enhancements and marketing strategies.
• Develop essential product marketing materials such as knowledge bases, help guides, FAQs, and onboarding resources.
• Produce demo videos and use-case content, handling scripting, recording, and editing of product demonstrations.
• Formulate and iterate on product positioning, messaging, and value propositions using authentic user input.
• Implement feedback mechanisms between users and product teams to expedite achieving product-market fit.
• Oversee Product Hunt launch efforts with an agency, managing deliverables, schedules, and preparation.
• Liaise with key opinion leader and influencer agencies to maintain content standards, relevance, and deadlines.
• Work with cross-functional teams in product, go-to-market, and leadership to deliver unified launch outcomes.

Qualifications

• Minimum 3-7 years in product marketing for SaaS or AI solutions, preferably in startups or early-stage companies.
• Demonstrated expertise in creating product marketing essentials like documentation, demos, and messaging from the outset.
• Solid background in user interviews and applying insights to refine products and go-to-market approaches.
• Capability to independently generate content, encompassing writing and producing demo or walkthrough videos.
• Proficiency in coordinating external agencies and handling various concurrent projects.
• Execution-oriented approach suited to a high-velocity work environment.
• Desirable: Location or knowledge of the San Francisco Bay Area startup scene.
• Desirable: Involvement in Product Hunt launches, either directly or through agencies.
• Desirable: Familiarity with AI, voice AI, conversational AI, or developer-oriented products.
• Desirable: Participation in community events, hackathons, or developer outreach programs.