Product Growth Manager at Digital, Remote in United States - 2 Apr

Seeking a Product Growth Manager to direct the go-to-market strategy for a rebranded AI solution aimed at small and medium-sized businesses, including orchestrating a Product Hunt launch and fostering presence in the US SMB market. This full-time position starts as a 3-month contract from April to June 2026, with opportunities for extension or permanent hire.

Key Responsibilities

• Spearhead the Product Hunt launch scheduled for early May 2026.
• Craft positioning and messaging customized for SMB markets.
• Implement launch initiatives in partnership with external agencies.
• Design and develop demo and use-case videos.
• Compile a comprehensive collection of product marketing materials.
• Produce concise and compelling product documentation and user guides.
• Perform user interviews to collect valuable feedback.
• Convert market insights into refined messaging and feature recommendations.
• Serve as primary coordinator for collaborations with KOL/influencer agencies, Product Hunt partners, and brand/creative teams.
• Partner closely with Product Managers to synchronize on roadmaps and communications.
• Engage with the brand at San Francisco meetups, events, and hackathons.
• Cultivate connections in the startup and SMB communities.
• Facilitate community-led growth efforts.

Qualifications

• 3–7+ years in product marketing, preferably with SaaS or AI offerings.
• Deep knowledge of SMB segments and go-to-market tactics.
• Demonstrated success in product launches on platforms such as Product Hunt.
• Capability to produce or supervise premium marketing materials including videos, documents, and campaigns.
• Background in user research and interviews.
• Robust project management abilities involving diverse stakeholders and agencies.
• Preferably proficient in spoken and written English and Mandarin for team and partner interactions.