Marketing Lead (Parental Leave Cover) - UK Remote at Spotted Zebra, Remote in United Kingdom

Drive comprehensive marketing strategies for a innovative B2B HRTech platform, overseeing execution across product launches, sales support, content development, and events to boost lead generation and revenue in a collaborative remote environment.

Key Responsibilities

• Develop and refine marketing strategies and channels to generate qualified leads, build sales pipelines, and support revenue growth.
• Spearhead product and feature launches, managing messaging, positioning, landing pages, media outreach, social content, internal updates, and supporting materials.
• Enhance sales enablement through creating and updating decks, one-pagers, digital sales rooms, executive briefs, competitive analyses, and demo enhancements.
• Support executives by producing social media content and aligning brand/product materials for podcasts and events.
• Collaborate with customer success on award entries, case studies, and client messaging.
• Generate engaging content such as articles, white papers, guides, webinars, videos, animations, and LinkedIn posts to foster thought leadership.
• Organize and manage events and sponsorships, from ideation and agendas to branding, materials, and coordination with partners and teams.
• Ensure brand consistency in digital assets, including websites, emails, LinkedIn profiles, and templates; optimize sites for SEO and conversions.
• Handle analyst relations through submissions and briefings to sustain industry visibility.
• Manage marketing tools, vendors, budgets, and performance metrics; leverage AI for improved outputs.
• Analyze social listening data to derive insights and refine marketing efforts.

Qualifications

• Proven expertise in leading and refining marketing strategies for B2B HRTech organizations.
• Skilled in crafting messaging and positioning for targeted personas and accounts.
• Hands-on experience in B2B product launches, partnering with sales and product teams on landing pages and collateral.
• Proficiency in website optimization for conversions and SEO.
• Demonstrated success in sales collaboration to advance pipelines and deals, including lead gen and materials like decks, case studies, and one-pagers.
• Robust B2B marketing skills in content, thought leadership, whitepapers, and PR.
• Knowledge of HubSpot or comparable CRM/automation tools, Webflow, and digital sales platforms.
• Background in brand campaigns, encompassing owned and sponsored events.
• Experience creating social media content for businesses and leaders.
• Track record managing small teams and external partners.
• Strategic thinker with execution capabilities in dynamic startups.
• Analytical, detail-focused, organized, commercially savvy, inquisitive, innovative, and team-oriented.
• Experience marketing B2B AI solutions (preferred).

Benefits And Growth

• Comprehensive health insurance
• Enhanced pension contributions
• 25 days of annual holiday
• Remote-first work policy
• Home office setup budget
• Learning and development allowance
• Dental coverage
• Eye care assistance
• Access to co-working spaces
• Wellbeing support stipend
• Global travel insurance