Product Marketing Manager Lead at CrewAI, Remote in United States

CrewAI is seeking a Product Marketing Manager Lead to champion product messaging, develop demand-generation strategies, and enhance sales enablement for their innovative multi-agent AI platform, while integrating AI agents into marketing processes to drive business growth in a fast-paced startup environment.

Key Responsibilities

• Develop and own product positioning and messaging, converting technical features into engaging stories for developers and business leaders
• Collaborate with the growth team to design content and campaign plans that meet pipeline goals
• Create a content production roadmap using AI agents for thought leadership, blogs, social media, videos, and other formats
• Lead product launch processes from beta to full release, working with product, engineering, design, and sales teams for optimal market entry
• Identify and promote use cases and solutions based on customer, prospect, and market insights
• Act as a spokesperson for events, sales training, and related initiatives
• Advance AI-driven competitive intelligence and market analysis to spot positioning opportunities and refine go-to-market tactics
• Build and refine sales tools like presentations, calculators, use cases, and case studies
• Partner with sales to craft persona-tailored talk tracks and value propositions
• Conduct internal training on AI agent differentiation, objection handling, and success stories
• Facilitate case study development by identifying customers, shaping narratives, and gathering evidence in partnership with sales and writers
• Establish feedback mechanisms with sales leaders to address content needs, update messaging from field insights, and improve materials
• Design multi-step AI agent workflows for research on content ideas, competitor updates, and growth prospects
• Implement AI agent pipelines for content creation, including drafting, editing, SEO optimization, and multi-channel repurposing
• Use AI agents for audience and account research to enhance ideal customer profiles, personas, and targeted prospecting
• Remain current on AI agent technologies, evaluate new tools and frameworks, and lead internal adoption for marketing and go-to-market activities

Qualifications

• Prior experience in product evangelism or communications for technical B2B products, especially developer tools or automation systems
• Knowledge of demand generation campaigns and sales enablement processes and goals
• Outstanding writing and verbal communication abilities, supported by a portfolio of published content such as blogs, whitepapers, launch assets, and sales materials
• Proven hands-on expertise with AI agent frameworks and automations (e.g., Claude, OpenAI tools, LangChain, CrewAI, custom workflows) for marketing applications
• Experience in creating or overseeing automated workflows via agent orchestration, prompt engineering, and human oversight
• Adaptability to uncertainty and the rapid rhythm of early-stage companies, with strong skills in switching between high-level planning and hands-on tasks
• Excellent collaboration across functions, including product, engineering, sales, and design
• Preferred: Background in marketing AI agents, autonomous systems, or AI infrastructure
• Preferred: Understanding of marketing strategies for developer and platform audiences
• Preferred: Enthusiasm for pioneering future-of-work innovations through advanced tools and teamwork
• Preferred: Familiarity with CRM and marketing automation systems
• Preferred: Technical proficiency to review documentation, grasp architectures, and engage with engineering-related discussions

Education

Unspecified

Benefits And Growth

• Competitive base salary aligned with experience and industry standards
• Significant equity package for early-stage contributors
• Full health, dental, and vision insurance options
• Generous PTO policy and remote-first work environment
• Annual stipend for professional development, including funds for AI tools and agent platform subscriptions
• Chance to build and define the marketing organization at a pioneering AI company