Product Growth Lead (AI / SaaS) at Digital, San Francisco, United States - 7 May

Hands-on leader tasked with launching and expanding an AI-powered SaaS solution for small and medium-sized businesses, managing go-to-market plans, user acquisition, and product expansion from inception.

Key Responsibilities

• Develop comprehensive go-to-market approaches for product introductions.
• Spearhead initial product expansion efforts, including positioning and acquisition scaling.
• Plan and implement growth trials in areas like onboarding, activation, and user retention.
• Establish ideal customer profiles, positioning, and messaging using user data and market trends.
• Direct launches on Product Hunt and related community engagement activities.
• Construct and refine conversion pathways, encompassing landing pages, onboarding processes, and pricing structures.
• Perform user interviews and apply findings to enhance product and growth tactics.
• Produce content for products, such as demonstrations, case studies, and launch materials.
• Partner with product and engineering teams to rapidly refine features and user interfaces.
• Oversee collaborations with external entities like agencies, creators, or growth platforms when required.

Qualifications

• Demonstrated background in pioneering products within startups or nascent companies.
• Established success in boosting user growth, activation, or revenue results.
• Practical expertise in go-to-market planning, product rollouts, and growth implementation.
• Versatile proficiency spanning product, marketing, and growth domains.
• Familiarity with conducting experiments, including A/B testing, onboarding enhancements, and funnel optimizations.
• Aptitude for thriving in dynamic, unclear settings with significant autonomy.
• Excellent communication abilities to articulate product benefits effectively.
• Bonus: Prior involvement with AI, SaaS, or developer-oriented tools.