Product Marketing Specialist at DemandTec, Remote in United States

The Product Marketing Specialist position focuses on crafting resonant messaging for DemandTec’s platform, bridging product, marketing, and sales to position solutions for consumer goods enterprises and retailer collaborations, while driving go-to-market efforts and sales enablement.

Key Responsibilities

• Develop differentiated messaging to highlight the platform’s value for target enterprise audiences.
• Convert technical product features into persuasive value propositions tailored to buyer needs and market dynamics.
• Create messaging structures that match buyer personas, use cases, and emerging trends, ensuring uniform application in campaigns, online presence, and sales resources.
• Iterate on messaging using insights from market responses and results.
• Assist in strategizing and implementing go-to-market plans and product introductions in collaboration with Product and Marketing teams.
• Produce launch assets like briefs, positioning guides, and collateral to foster cross-team coordination.
• Establish efficient procedures for deploying new features to the market.
• Design enablement resources including presentations, summaries, and role-specific narratives for Sales and Customer Success teams.
• Enhance demo scripts and product stories based on persona-targeted messaging.
• Collect sales input to optimize positioning and boost impact.
• Research industry landscapes, buyer behaviors, and competitor strategies to inform Ideal Customer Profiles.
• Derive practical go-to-market advice from market analysis and competitive reviews.
• Collaborate with Demand Generation and Content groups to integrate product insights, examples, and evidence into campaigns and thought leadership materials.
• Align product narratives with overall campaign goals.
• Manage and update website sections for products and solutions, including landing pages, to reflect current messaging and drive performance through ongoing improvements.