Senior Director of Marketing at Packback, Remote in United States

Lead Packback’s marketing efforts as Senior Director, overseeing narrative, content, product marketing, demand generation, and operations for an EdTech SaaS company focused on AI-driven education tools.

Key Responsibilities

• Develop and oversee comprehensive marketing strategy and pipeline performance across the funnel
• Direct demand generation initiatives and ensure alignment with sales and revenue operations
• Define product positioning, messaging, and differentiation, emphasizing AI applications in higher education
• Collaborate with product and sales teams to launch features and emphasize customer outcomes
• Build and expand content production across various formats including eBooks, webinars, research, blogs, and events
• Establish thought leadership in Instructional AI to boost awareness and conversions
• Create customer marketing materials such as stories, testimonials, and case studies using insights from customer success
• Manage and mentor two direct reports in demand generation and marketing operations
• Contribute hands-on to messaging, campaigns, and product launches as required

Qualifications

• 8–12+ years in B2B SaaS marketing, including product marketing and content strategy
• Proficiency with CRM and marketing automation tools like Salesforce and HubSpot
• Demonstrated success in defining positioning and launching products
• Experience building or refining brand positioning in emerging or competitive markets
• Skill in using customer insights to shape messaging, positioning, and content
• Proven track record in hiring, developing, and leading high-performing marketing teams
• Background in demand generation and pipeline management
• Preference for experience in EdTech, higher education, or mission-driven SaaS
• Strong product marketing intuition to simplify complex ideas into clear value propositions
• Expertise in creating and scaling content and thought leadership initiatives
• Analytical skills to link marketing efforts to revenue outcomes
• Effective collaboration across product, sales, revenue operations, and customer success functions
• Leadership in managing small teams with strategic oversight and hands-on involvement
• Ability to influence and align cross-functional teams
• U.S. work authorization required without sponsorship need
• Location restricted to specified states: AL, AR, AZ, CA, CO, CT, FL, GA, HI, IA, IL, IN, KY, MA, MD, MI, NJ, NC, NY, OH, PA, RI, SC, TX, VA, WA, WI

Education

Unspecified

Benefits And Growth

• Salary range of $160,000–$180,000 annually, plus 20% target bonus
• 12 weeks paid parental leave
• Comprehensive health, dental, and vision benefits
• 401k with employer matching
• Flexible and remote work options
• Unlimited paid time off
• Employer Assistance Program (EAP)
• Subscriptions to Calm and DoorDash
• Supportive culture emphasizing open communication, curiosity, and leadership
• Defined career development paths with training and customization opportunities