Director of Product Marketing at Anvilogic Inc, Remote in United States

Anvilogic seeks a strategic Director of Product Marketing to lead market positioning in the AI-driven SOC space, translating technical security innovations into compelling narratives that drive revenue and growth through AI-enhanced go-to-market strategies.

Key Responsibilities

• Develop and refine core messaging, value propositions, and category narratives to position Anvilogic as an AI-SOC leader
• Translate technical features like detection engineering and SIEM augmentation into differentiated market positioning
• Manage competitive intelligence and resources to outperform SIEM vendors
• Direct product launches from strategy to enablement and campaign integration
• Collaborate with Product on roadmap adjustments based on market and customer input
• Define and customize messaging for target personas including SOC leaders and CISOs
• Apply AI tools to speed up go-to-market planning, testing, and refinement
• Provide Sales and Channel teams with essential messaging, content, and tools for deal success
• Create sales materials such as pitch decks, one-pagers, ROI models, and case studies
• Assist field teams in key deals and refine messaging from feedback
• Oversee content production including blogs, whitepapers, webinars, and analyst reports
• Establish thought leadership in AI-SOC, detection engineering, and SIEM evolution
• Ensure messaging alignment in Demand Gen campaigns using AI for efficient creation and distribution
• Analyze customer needs, use cases, and purchase patterns
• Perform win/loss reviews to inform messaging and product decisions
• Interact with customers and prospects to verify positioning and identify opportunities
• Utilize AI for quick market and customer research synthesis

Qualifications

• 8+ years of product marketing in cybersecurity or enterprise software
• Proven success in managing positioning, messaging, and go-to-market for technical products
• Experience aiding enterprise sales with enablement and deal support
• Skill in simplifying complex technical ideas into business benefits
• Strong collaboration across Product, Sales, and Marketing functions
• Excellent communication and presentation abilities, including executive communications
• Practical use of AI/LLMs for productivity, content scaling, and faster go-to-market
• Familiarity with SIEM, SOC operations, detection engineering, or security analytics preferred
• Knowledge of ecosystems like Splunk, Microsoft Sentinel, or Databricks preferred
• Background in AI/ML products or data platforms preferred
• Series B/C company experience scaling go-to-market preferred
• Understanding of MITRE ATT&CK, detection-as-code, or modern SOC setups preferred
• Analyst relations experience with Gartner or Forrester preferred
• AI-native approach to marketing for enhanced efficiency and output
• Storytelling ability to craft resonant narratives from technical details
• Builder mindset for creating and scaling frameworks and assets
• Alignment with company values of humility, drive, curiosity, and teamwork

Benefits And Growth

• Base salary range of $185,000 - $250,000 depending on experience, qualifications, and location
• Equity in the company
• Comprehensive medical, dental, and vision insurance
• Unlimited paid time off for work-life balance
• 401(k) retirement plan with company match
• Monthly stipend for home internet and cell phone