Seeking a Director of Marketing to lead go-to-market strategy and fuel Data X-Ray’s expansion in its next growth stage. This senior role combines individual contributions and team management, emphasizing product marketing (60%) over demand generation (40%), tailored to the platform’s technical complexity and advanced buyer needs.
Key Responsibilities
- Define and refine positioning, messaging, and competitive narrative for data security, governance, and AI agent enablement.
- Create and manage go-to-market assets including pitch decks, battlecards, solution briefs, case studies, and website content.
- Build expertise in competitive landscape and equip sales with strong, differentiated positioning.
- Collaborate with sales and solutions engineering to aid enterprise deals with customized materials.
- Direct launch strategies for new features and integrations.
- Oversee demand generation strategy and implementation, cultivating leads via diverse channels and partnering with agencies for qualified pipeline.
- Coordinate agency efforts in paid media, SEO, events, and content, ensuring results-focused performance.
- Convert fractional marketing into efficient, in-house operations.
- Track and analyze pipeline impact using HubSpot for metrics and attribution.
- Supervise one direct report and outline scaling strategies for the marketing team.
Qualifications
- 7+ years in B2B marketing, with substantial experience in high-growth enterprise SaaS.
- Robust product marketing skills to convert technical features into engaging stories for executive buyers.
- Preferred knowledge in data governance, security, or cybersecurity, with credibility among CISOs or Chief Data Officers.
- Demonstrated success directing demand generation via agencies, including guiding strategy, reviewing work, and enforcing results.
- Adaptability in ownership-driven, expanding settings balancing initiative and execution.
- Solid project management for handling agencies, contractors, stakeholders, and personal tasks concurrently.
- Proficiency in Monday and HubSpot or equivalent CRM and automation tools.
- Outstanding written and verbal communication for concise documents and client presentations.
Education
Unspecified
Benefits And Growth
- Competitive salary aligned with experience and location.
- Significant equity in a Series A growth-stage company.
- Workstation and home office allowance.
- 25 days paid vacation plus unlimited unpaid leave.
- Fully remote and flexible work arrangement.
- Substantial autonomy in shaping market approach for an impactful data security and AI compliance platform.
- Close collaboration with CEO and leadership team.