The Senior Account Manager oversees premium client portfolios, directs strategic marketing initiatives, and cultivates enduring partnerships to propel business success in a vibrant agency setting.
Key Responsibilities
- Serve as the primary liaison for clients, partnering with internal and external groups to fulfill objectives
- Gain in-depth insight into client goals and craft tailored marketing strategies
- Foster and sustain enduring client partnerships while handling interactions with major stakeholders
- Offer strategic counsel to clients, spotting avenues for expansion and enhancement in marketing initiatives
- Perform market analysis and competitor reviews to shape campaign tactics and uncover prospects
- Supervise quality control for all client outputs
- Direct compliance efforts to align with client and sector benchmarks
- Promote creative solutions to client issues
- Track campaign results and deliver optimization insights with expert input
- Prepare and deliver detailed proposals and presentations to clients
- Formulate and implement expansion plans for current accounts
- Represent client priorities internally to guarantee superior service
- Keep abreast of sector developments to provide enhanced strategic input
- Handle intricate budgets for various accounts to maintain profitability and resource efficiency
- Monitor project finances, conduct routine budget reviews, and update finance teams on adjustments
- Assist finance by managing billing, purchase orders, and invoicing via the Kantata system
- Collaborate with internal teams for punctual, superior deliverables
- Seek and capitalize on opportunities for account expansion and service upselling
- Adhere to agency protocols consistently
- Uphold the agency’s principles, staff, and business objectives
- Engage in transparent, forward-thinking communication with peers for coordination
- Draft detailed briefs to align team on project goals and results
- Aid the business development group in pursuing new ventures
- Offer timely support and status updates to peers for seamless project execution
- Mentor junior staff members
- Coordinate with Traffic Manager and delivery personnel to meet client needs and deadlines
- Provide cross-location support through active engagement and innovation
Qualifications
- Bachelor’s degree in marketing, communications, business, or related field
- Substantial account management background in a marketing or advertising agency
- Demonstrated success in handling prominent client accounts with outstanding outcomes
- Extensive project management expertise and robust client relationship abilities
- Solid grasp of marketing fundamentals, digital strategies, and advertising approaches
- Superior interpersonal, communication, and presentation capabilities
- Strategic mindset, problem-solving aptitude, and capacity to juggle multiple projects
- Collaborative working style in a high-energy, evolving workplace
- Strong leadership qualities and enthusiasm for guiding team development
- Efficient resource allocation with keen commercial and financial acumen
- English fluency required
- Business development involvement preferred
- Knowledge of the energy sector advantageous
- Familiarity with relevant target industries beneficial
- B2B marketing experience valued
Education
Bachelor’s Degree