Senior PR, Events and Influencer Manager (UK/EU) at Kayali, London, United Kingdom

Lead UK and European PR, influencer, events and brand partnerships strategy for a luxury fragrance brand, driving visibility, cultural relevance and commercial results through earned media, creator collaborations and high-profile brand experiences.

Key Responsibilities

• Develop and execute the UK/EU PR and influencer strategy in line with global priorities and launch plans.
• Drive earned media performance, including EMV growth, media coverage and influencer engagement.
• Build and maintain relationships with editors, creators, talent agencies and industry contacts across the UK and Europe.
• Identify emerging talent, trends and cultural opportunities to keep the brand at the forefront of beauty and fragrance.
• Oversee influencer partnerships, creator campaigns, gifting, paid collaborations and launch activations.
• Partner with Global Marketing, Social and Community teams to maximise earned impact.
• Lead planning and execution of press, influencer and consumer events across the region.
• Manage agency partners, production timelines, budgets and vendor relationships for event delivery.
• Lead, coach and develop direct reports while fostering a high-performance culture.
• Manage external PR, influencer and events agencies with a focus on accountability and performance.
• Oversee PR, influencer and events budgets to ensure strong ROI and commercial impact.
• Track and report campaign performance, media coverage, influencer metrics, EMV and event effectiveness.

Qualifications

• 7+ years of experience across PR, Influencer Marketing, Events or Brand Communications.
• Beauty, fragrance, luxury, fashion or lifestyle industry experience strongly preferred.
• Strong network of UK and European media, influencers, talent agencies and industry contacts.
• Proven success leading influencer campaigns, earned media strategies and large-scale brand events.
• Strong understanding of influencer analytics, EMV reporting and earned media performance.
• Experience managing teams, agencies, budgets and cross-functional stakeholders.
• Excellent communication, relationship-building and project management skills.
• Strategic, commercially minded and highly organised.
• Ability to travel across key UK and European markets as required.

Benefits And Growth

• Premium Medical/Dental/Vision coverage
• Find your Magic Days
• Volunteer Day
• Birthday Leave
• Egg Freezing Benefits
• Employee discounts on all Kayali products
• Quarterly product gifting