Offline Marketing Manager, Financial Services at moomoo, Toronto, Canada

Drive the establishment of a robust offline marketing framework emphasizing physical stores to enhance brand visibility, generate targeted foot traffic, and facilitate user conversions via immersive in-store activities and broader offline efforts. Oversee the offline marketing team to guarantee effective implementation, superior customer interactions, and synchronization with core objectives like account activations and asset expansion, while partnering with brand, product, and compliance groups for innovative, professional offline engagements.

Key Responsibilities

• Develop and implement in-store marketing strategies to increase visitor numbers and conversion efficiency, including organizing seminars, workshops, and educational events to foster trust and involvement; optimize the conversion pathway from traffic to engagement, account creation, and funding; integrate digital platform elements into physical settings; monitor metrics like foot traffic, engagement levels, conversions, and funding to maximize returns.
• Direct the complete process of offline marketing campaigns across in-store and external platforms, from concept development to execution and evaluation; establish and nurture partnerships with venues, communities, and organizations; align efforts with brand guidelines to boost engagement and prominence; handle budgets and vendors for optimal resource use and quality outcomes.
• Assemble and lead a top-tier offline marketing and store operations team; create training initiatives on product details, conversion techniques, and regulatory compliance; establish and track performance metrics such as traffic, conversions, and client quality; leverage data to elevate team capabilities and campaign results; cultivate a high-achievement, metrics-focused environment.
• Craft in-store interactions to draw and retain affluent clients; promote acquisition and conversion of high-value prospects via customized offline engagements; maintain client relationships to encourage loyalty and referrals; ensure every interaction upholds a sophisticated, expert brand image.

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or related discipline
• At least 5 years in offline, event, or retail marketing, with preference for financial services background in brokerage, banking, or fintech
• Deep knowledge of offline acquisition and conversion processes from events to leads and final conversions
• Demonstrated success in developing offline marketing infrastructures from scratch
• Advanced project management and multitasking abilities
• Strong skills in forming partnerships and collaborating across teams
• Analytical approach to enhancing ROI and conversion through data
• Proficiency with CRM systems and customer analytics tools
• Familiarity with Canadian market dynamics
• Bilingual proficiency in English and Chinese, with French as an advantage
• Experience engaging diverse cultural groups

Education

Bachelor’s Degree

Benefits And Growth

• Competitive compensation package with full benefits and incentive programs tied to performance
• Career advancement prospects in a rapidly expanding fintech environment
• Modern office in central Toronto featuring panoramic city vistas and easy transit access
• Employment with a prominent global player in online brokerage and wealth management