Marketing & Communication Specialist (First Marketing Hire) - Italy at Base.com, Remote in Italy

Join the Italian startup branch of an established global e-commerce SaaS scale-up as its first marketing hire. The role blends PR, digital content, social media, events and performance coordination to build the local marketing foundation under the direct leadership of the Country Head.

Key Responsibilities

• Draft, localize and distribute Italian press releases; manage press office activities autonomously or with external partners.
• Develop and execute co-marketing campaigns and communication for new partnerships and integrations.
• Strategically and operationally run LinkedIn Italy and manage brand reputation across partner platforms and review sites.
• Define and manage the Italian content calendar, localize global materials, create success stories and adapt brand voice.
• Manage HubSpot email flows and Italian newsletters for lead nurturing.
• Coordinate logistics, promotion and post-event amplification for trade shows, conferences and workshops.
• Act as liaison with external SEO/GEO agencies and coordinate freelancers for production of Italian assets.
• Mobilize internal employee advocacy on LinkedIn and deliver monthly KPI reporting for the Italian market.

Qualifications

• Fluent Italian and proficient English.
• Minimum 3 years proven experience in marketing, digital communication or PR.
• Preferred prior experience in SaaS, e-commerce or tech sectors.
• Hands-on, proactive and resourceful mindset with strong self-management skills.

Benefits And Growth

• Permanent contract (Tempo Indeterminato) under Italian CCNL.
• €35.000 – €45.000 gross annual salary (RAL) plus performance bonus.
• Full-time 40-hour week with remote flexibility across Italy.
• Opportunity to shape marketing strategy from scratch and grow with company expansion.
• Participation in annual global company summits.