Head of Marketing & Communications (F/M/D) at AlphaIgnis, Munich, Germany

Lead the development and execution of the company’s brand strategy and communications across all internal and external channels while building the marketing and communications function from the ground up.

Key Responsibilities

• Define and execute a 12-month marketing and PR roadmap aligned with the 2-year business strategy
• Build, mentor, and lead a high-performing marketing and communications team
• Oversee all external PR and internal communications to maintain consistent brand voice
• Serve as strategic advisor to the CEO and Board on market sentiment, competitor activity, and brand positioning
• Manage marketing budget with focus on efficiency, CAC/LTV, and ROI optimization
• Navigate ambiguity such as brand pivots and new global market expansion while preserving brand integrity

Qualifications

• 10+ years of experience in Marketing, Brand, or PR with proven leadership track record
• Expertise in multi-touch attribution, complex budget allocation, and marketing tech stacks including CRM and CMS
• Strong leadership skills with experience mentoring mid-level managers and building consensus across departments
• Strategic thinking ability to translate long-term vision into actionable roadmaps
• Mastery of brand voice and deep understanding of global market sentiment and cultural nuance
• Proven success solving brand perception challenges and leading category creation

Benefits And Growth

• Competitive compensation package
• Employee subsidies for public transportation and wellness
• Opportunity to work with world-class team in flat hierarchy alongside founders and engineering
• High growth potential in fast-evolving company and industry
• International work environment with English as official language