Part-time freelance Senior Meta Ads Specialist role focused on shaping paid advertising strategies for a creator brand and film studio. Emphasis on growing audiences within Persian-American and cinephile communities through Meta platforms.
Key Responsibilities
- Develop paid Meta (Instagram/Facebook) strategy for creator and film studio brands.
- Advise on targeting, budget allocation, and creative direction with emphasis on Reels and short-form video.
- Periodically launch and oversee campaigns promoting films, trailers, and releases.
- Track audience growth and engagement metrics and provide optimization recommendations.
Qualifications
- Senior-level experience managing paid Instagram/Meta campaigns for creators or entertainment brands.
- Proven success in growing engaged creator accounts.
- Strong knowledge of the U.S. film industry.
- Hands-on experience with Instagram Reels, lookalike audiences, and retargeting.
- Experience marketing to Persian-American or diaspora audiences is advantageous.