Senior Performance Marketer at ATAK Interactive, Remote in United States

ATAK Interactive is looking for a seasoned Senior Performance Marketer with at least three years in agency settings to spearhead paid advertising efforts on Google, Meta, and LinkedIn platforms. This position demands a strategic mindset for crafting effective campaigns, leveraging data analytics for optimization, and achieving tangible client outcomes.

Key Responsibilities

• Develop and implement data-informed performance marketing plans using Google Ads, Meta Ads, and LinkedIn Ads.
• Perform market analysis, competitor reviews, and audience targeting to improve campaign precision.
• Coordinate with teams to integrate paid efforts with overall organic and marketing objectives.
• Launch, oversee, and refine campaigns to boost return on investment across platforms.
• Experiment with ad elements, landing pages, and bidding methods to elevate results.
• Track KPIs and make data-based adjustments to campaigns.
• Utilize tools like Google Analytics and HubSpot for performance monitoring and reporting.
• Provide actionable insights to enhance conversions and reduce costs, sharing reports with teams and clients.
• Collaborate with creatives on ad content development.
• Align with account managers to meet client objectives.
• Keep abreast of digital advertising trends, updates, and standards.
• Contribute to process improvements for better workflow efficiency.

Qualifications

• At least 3-5 years in agency-based performance marketing.
• Deep knowledge of Google Ads, Meta Ads, and conversion rate optimization techniques.
• Demonstrated success in handling multi-platform campaigns emphasizing data and refinement.
• Practical proficiency with Google Analytics, Google Tag Manager, and HubSpot for reporting.
• Superior analytical capabilities to convert data into practical recommendations.
• Effective communication for presenting to clients and colleagues.
• Experience supporting both demand generation and lead generation initiatives.

Education

Unspecified

Benefits And Growth

• Comprehensive benefits including unlimited PTO
• Medical, dental, vision, and life insurance coverage
• 401k plan with 5% employer match
• Competitive salary ranging from $85,000 to $100,000