Media Buyer for a Marketing Company (US-Based/Remote) at Paired, Remote in Brazil

We are looking for a skilled Media Buyer to oversee and expand paid advertising initiatives for three local service-oriented enterprises, emphasizing the creation of qualified leads, appointments, and in-person traffic amid complex offline conversion processes.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns on platforms including Meta Ads (Facebook and Instagram), Google Ads (Search, Display, and Local), and TikTok/Spark Ads as influencer partnerships grow.
• Create customized strategies for each channel suited to local service providers, avoiding generic e-commerce approaches.
• Generate leads, secure bookings, and boost in-store visits.
• Build and apply tracking and attribution systems for offline and combined digital-physical conversion paths.
• Establish and track key performance indicators extending past basic ROAS, such as cost per lead, customer acquisition cost, lifetime value estimates, booking conversions, and attendance rates.
• Perform audience analysis, geographic targeting, and segmentation for local markets.
• Regularly experiment with ad creatives, promotional offers, and landing pages.
• Work alongside team members to refine service positioning and ad messaging.
• Join weekly or bi-weekly virtual meetings, supplemented by asynchronous updates.

Qualifications

• Established track record in handling paid advertising for location-based service providers like medical spas, dental practices, chiropractic offices, and appointment-driven operations.
• Proven success in expanding ad budgets while maintaining profitability.
• Hands-on proficiency with Meta Ads and Google Ads platforms.
• Familiarity with customer relationship management systems and email marketing software.
• Deep insight into funnels for local lead acquisition and client pathways.
• Strategic approach capable of developing original frameworks, independent of standard e-commerce templates.
• Expertise in monitoring conversions in challenging settings, including offline outcomes, phone tracking, and CRM linkages.
• Competence in establishing performance measures within uncertain contexts.

Education

Bachelor’s Degree

Benefits And Growth

• Fully remote position with a U.S.-based employer.
• Attractive compensation package.