Senior Creative Strategist at Huzzle, Remote in Mexico

We are seeking a Senior Creative Strategist for a remote position focused on developing and refining a data-informed creative framework to boost paid social advertising results for home improvement client accounts. This performance-oriented role bridges data analysis and creative development, emphasizing diagnostic insights, testing structures, and scalable processes to lower cost per lead and ensure account reliability, without handling ad management or video editing.

Key Responsibilities

• Evaluate performance metrics like CTR, hook rate, thumb stop rate, watch time, frequency, and CPL across various accounts
• Identify causes of creative success or failure using data-driven analysis rather than subjective views
• Create and implement systematic creative testing plans involving hooks, angles, CTAs, and formats
• Determine emotional factors such as esteem, safety, status, and transformation that drive effective ads
• Prepare comprehensive, actionable creative briefs for video production teams
• Establish scalable methods to reduce creative fatigue and enhance performance consistency
• Refine creatives iteratively based on data and test outcomes
• Document and share successful patterns from diverse accounts and sectors
• Partner with media buyers and production teams to synchronize strategy with implementation
• Construct and sustain a replicable, evidence-based creative production system

Qualifications

• Demonstrated success in elevating paid social results via creative approaches
• Robust analytical skills with practical use of Meta Ads Manager data
• Proficiency in creating organized creative testing systems
• Capacity to articulate data-supported reasons for ad effectiveness or shortcomings
• Expertise in drafting precise creative briefs for video teams
• Deep knowledge of consumer behavior and purchase motivators
• Skill in recognizing trends across multiple accounts beyond individual brands
• Effective, organized communication abilities
• Strong sense of ownership and responsibility for results
• Familiarity with tools including Meta Ads Manager, Google Sheets, Notion, and AI platforms like ChatGPT and Claude
• Optional: Background in performance marketing agencies, particularly home improvement or local services
• Optional: Understanding of market maturity and awareness stages
• Optional: Experience in high-output creative settings
• Optional: Insight into first-party data and creative-driven targeting
• Optional: Proficiency with Notion, Google Sheets, ChatGPT, Claude
• Optional: Ability to craft distinctive mechanisms and unique messaging strategies

Benefits And Growth

• Fully remote work arrangement with global team collaboration
• Access to a network of top-tier professionals
• Continuous support and guidance from Huzzle during and post-placement
• Customized compensation packages aligned with client needs and personal objectives