We are looking for an experienced Senior Google Ads Specialist to direct the strategy, implementation, and enhancement of paid search initiatives on Google Ads, focusing on delivering strong ROI in a dynamic performance marketing setting.
Key Responsibilities
- Develop, launch, and manage high-budget Google Ads campaigns across Search, Display, YouTube, Shopping, and Performance Max.
- Conduct keyword research, competitor analysis, audience targeting, and campaign structuring to improve ad performance.
- Monitor campaign KPIs including ROAS, CPA, CTR, conversion rates, and quality scores.
- Optimize bidding strategies, ad copy, landing pages, and audience segments for continuous improvement.
- Implement and manage conversion tracking using Google Tag Manager, GA4, and other analytics tools.
- Generate performance reports and provide actionable insights to stakeholders.
- Perform A/B testing on ads, creatives, and landing pages to improve conversion performance.
- Collaborate with design and content teams to create compelling ad creatives and messaging.
- Stay updated on Google Ads platform changes, automation trends, and PPC best practices.
- Support strategic growth initiatives and identify opportunities to scale paid acquisition campaigns.
Qualifications
- 4+ years of hands-on experience managing Google Ads campaigns at an advanced level.
- Proven success managing large monthly ad budgets with measurable ROI results.
- Strong expertise in Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking setup.
- Deep understanding of keyword strategies, audience segmentation, bidding models, and attribution.
- Strong analytical and reporting skills with the ability to interpret campaign data and make strategic decisions.
- Experience using tools such as SEMrush, Ahrefs, Looker Studio, or similar PPC/reporting platforms is preferred.
- Excellent communication and project management skills.
- Ability to work independently in a fully remote environment.
- Google Ads certifications are highly preferred.
Benefits And Growth
- Fully Remote: Work from anywhere with international teams
- Career Growth: Join companies in SaaS, MarTech, and B2B services
- Peer Community: Connect with high-performing sales professionals in our network
- Ongoing Support: Receive guidance from Huzzle before and after placement
- Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals