Creative Manager - Paid Media at Koin Limited, Remote in Mexico

KOIN LIMITED seeks a Creative Manager for Paid Media in direct-to-consumer operations to oversee the creation and refinement of effective advertising materials. This position integrates with campaign operations, collaborating with media experts, designers, editors, and brand teams to deliver platform-optimized creatives for channels like Meta, YouTube, Google, and TikTok, emphasizing AI tools, testing, and data-driven improvements.

Key Responsibilities

• Direct the conceptualization and production of ad creatives optimized for performance on Meta, YouTube, Google, and TikTok
• Convert campaign goals and analytics into precise directives for creative teams
• Align assets with platform guidelines and user preferences
• Innovate fresh ideas, narratives, and structures for ongoing experimentation
• Oversee creative workflows for various brands and initiatives
• Liaise with designers, editors, and contributors to meet deadlines and standards
• Offer guidance to uphold quality and results-oriented focus
• Format materials appropriately for different ad environments
• Leverage AI tools to streamline design and content creation
• Integrate AI processes while adhering to brand and performance criteria
• Partner with media teams on testing protocols
• Evaluate data to pinpoint successful elements and refine strategies
• Adapt approaches for scalability across brands
• Collaborate with specialists, managers, and leaders to synchronize with objectives
• Participate in planning and strategy sessions

Qualifications

• Demonstrated background in leading paid media creatives for direct-to-consumer or online retail settings
• Deep knowledge of creatives that boost advertising results
• Hands-on work with key platforms: Meta, YouTube, Google, and TikTok
• Proficiency in guiding AI-generated design and content assets
• Skill in applying data and insights to shape creative choices
• Solid creative intuition paired with business acumen for conversions
• Fluent in written and verbal English
• Robust planning abilities for handling concurrent projects
• Familiarity with ad management systems like Meta Ads, Google Ads, YouTube Ads, and TikTok Ads
• Knowledge of AI-enhanced tools in marketing
• Ease in team-based project tools
• Precise and structured approach
• Adaptable to remote, global collaboration
• Balance of innovation and results focus
• Bonus: Multi-brand direct-to-consumer experience
• Bonus: Adobe Creative Suite or Figma usage
• Bonus: Video editing partnerships for ads
• Bonus: Testing methodologies in performance marketing
• Bonus: Tools like Asana for workflows

Education

Bachelor’s Degree

Benefits And Growth

• Monthly compensation ranging from $1,500 to $2,500 based on background
• Complete remote setup for Latin America residents
• Adaptable schedule with some UK time alignment
• Involvement with diverse global direct-to-consumer brands
• Engagement in large-scale international ad efforts
• Dynamic, growth-oriented setting with ample learning prospects