Creative Strategist Remote in Austin Texas at PetLabCo., Remote, US

Mid-senior creative strategist who bridges data analysis and creative execution to develop performance-driven ad campaigns that scale customer acquisition for a fast-growing DTC pet supplement brand.

Key Responsibilities

• Analyze performance metrics across Meta, TikTok and YouTube to identify winning creative patterns and customer pain points.
• Translate data insights into creative concepts, direct-response scripts and storyboards aligned with DTC funnels.
• Brief UGC creators, influencers and production teams, then review and iterate on drafts to ensure performance best practices.
• Design structured A/B tests, manage the creative testing roadmap and continuously optimize assets based on results.
• Maintain a reusable library of high-performing footage and assets.

Qualifications

• 3+ years of experience in creative strategy or performance creative roles at high-growth DTC brands.
• Deep expertise in Meta and TikTok advertising platforms.
• Strong analytical skills to interpret performance data and drive creative decisions.
• Portfolio demonstrating direct-response ad concepts, scripts or campaigns with measurable revenue impact.
• Experience briefing and directing creators, influencers or UGC production.
• Proficiency with metrics including ROAS, CPA, CTR and Hook Rate.

Benefits And Growth

• 20 days PTO excluding bank holidays
• Company bonus
• Medical, Vision and Dental Insurance
• Generous Learning and development budget
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• 401K
• Remote work
• Monthly Uber coffee/bagel and lunch
• Monthly Internet Stipend