Seeking a skilled Google Ads specialist to lead paid search initiatives, fostering client growth through strategic planning, implementation, optimization, and detailed reporting in a remote performance marketing environment.
Key Responsibilities
- Develop, initiate, and oversee Google Ads efforts in Search, Display, Shopping, and YouTube formats
- Perform comprehensive keyword analysis, audience segmentation, and competitive evaluations
- Enhance campaign efficiency targeting metrics like CTR, CPC, CPA, and ROAS
- Track expenditures and distribute budgets to optimize returns
- Evaluate results and provide strategic recommendations
- Experiment with ad variations, landing pages, and bidding approaches
- Partner with account leads and stakeholders to meet objectives and review outcomes
- Keep informed on Google Ads updates, platform evolutions, and industry standards
Qualifications
- 2–4+ years of direct involvement in Google Ads campaign management
- Demonstrated success in boosting ROI and expanding paid advertising efforts
- In-depth expertise in Google Ads platforms including Search, Display, Shopping, and YouTube
- Proficiency with Google Analytics (GA4) and conversion tracking systems
- Familiarity with keyword research tools, bidding methods, and optimization processes
- Strong analytical abilities for interpreting data
- Superior communication for engaging with clients
- Background in a digital marketing agency preferred
Benefits And Growth
- Fully remote position offering flexible scheduling
- Engage with dynamic, expanding organizations and performance-oriented groups
- Handle large-scale campaign expansions with substantial advertising funds
- Earn bonuses linked to achieved campaign results
- Collaborate directly with global clients and senior marketing professionals