Direct Response Landing Page Expert for Marketing Agency at Paired, Remote, BR

Mid-senior landing page specialist who will own strategy, creation, and optimization of high-converting advertorials, comparison pages, listicles, and product pages for a Dubai-based performance marketing agency handling nine-figure Google Ads spend.

Key Responsibilities

• Manage end-to-end landing page production from planning through deployment and continuous optimization.
• Build high-converting comparison pages, advertorials, listicles, and product pages aligned to paid acquisition campaigns.
• Define customer awareness levels, messaging angles, hooks, and conversion strategies for different audience segments.
• Leverage AI tools such as Manus, Claude, and internal automation to generate and scale landing page content.
• Partner with media buyers to ensure landing page strategy matches campaign goals and traffic sources.
• Create and test multiple page variants across brands and product categories.
• Analyze performance data and pinpoint opportunities to lift conversion rates.
• Perform competitor, customer, and market research to identify effective messaging and emotional triggers.
• Maintain swipe files, copy frameworks, and landing page best practices.
• Conduct quality assurance checks for accuracy, persuasion, UX, and mobile responsiveness.
• Document SOPs for landing page workflows and AI-assisted processes.
• Stay current on direct-response trends, CRO techniques, and new AI tools.

Qualifications

• Proven track record building landing pages for e-commerce, direct-response, performance marketing, or DTC brands.
• Hands-on experience with AI tools (Manus, Claude, ChatGPT) within content or landing page workflows.
• Strong grasp of comparison pages in Google Ads and high-intent search campaigns.
• Experience producing advertorials, listicles, product pages, and other direct-response assets.
• Deep knowledge of conversion copywriting, customer awareness levels, persuasion frameworks, and buyer psychology.
• Ability to conduct customer research, competitor analysis, and messaging development.
• Solid understanding of conversion rate optimization and landing page metrics.
• Capacity to juggle multiple projects in a fast-paced remote setting.
• Proactive, self-directed approach with ownership of both strategy and execution.
• Excellent written English communication.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive USD salary based on experience.
• Fully remote role with flexible schedule aligned to Dubai and EMEA hours.
• Direct collaboration with experienced media buyers and performance marketers.
• Access to advanced AI tools and technologies.
• Annual company retreat and team-building events.
• Wellness allowance and paid time off.
• Long-term growth opportunities in a rapidly scaling global organization.