As a Performance Marketing Manager at Constructor, you will lead the expansion of paid acquisition efforts to generate qualified leads for an innovative AI-driven ecommerce search platform, influencing enterprise customer acquisition and sales pipeline growth.
Key Responsibilities
- Develop, execute, and refine paid media campaigns on platforms including Google Ads, LinkedIn Ads, display networks, content syndication, and sponsorships.
- Oversee budget distribution to enhance pipeline generation and return on investment across channels.
- Work closely with demand generation and sales teams to align paid initiatives with overarching campaign objectives, pipeline targets, and lead conversion metrics.
- Design and experiment with audience targeting, creative elements, landing pages, and bidding approaches via ongoing A/B testing.
- Collaborate with content, design, and product marketing teams to create engaging ad content and sponsored materials tailored to ecommerce leaders.
- Maintain performance reporting tools and deliver periodic analyses with strategic insights and improvement suggestions.
- Monitor advancements in ad platforms, data privacy laws, and B2B marketing trends to sustain a market advantage.
Qualifications
- 3-5 years of direct experience in managing paid campaigns within B2B SaaS or tech sectors.
- Established success in scaling Google Ads and LinkedIn Ads with clear effects on lead pipelines.
- Robust analytical capabilities, including expertise in Google Analytics, Looker Studio, Tableau, or comparable tools.
- Familiarity with marketing automation and CRM systems like HubSpot, Marketo, or Salesforce for tracking and attributing leads.
- Capability to handle monthly budgets exceeding six figures and articulate their influence on pipelines and revenue.
- Strong communication abilities to convey data-driven recommendations to diverse teams.
Benefits And Growth
- Unlimited vacation policy with encouragement for at least three weeks annually.
- Competitive salary package featuring stock options.
- Fully remote work arrangement allowing location flexibility.
- Home office setup stipend.
- Provided Apple laptops for new hires.
- Annual training and professional development budget.
- Maternity and paternity leave for eligible staff.
- Opportunity to collaborate with talented professionals for personal and career advancement.
- Fully company-sponsored health insurance for US employees.