Creative Strategist at GrowthPair, Remote in Brazil

We are looking for an AI-savvy Creative Strategist to manage the integration of creative development with performance outcomes in paid social and media channels. This position bridges analytics and creative production by evaluating successful elements, pinpointing effective strategies, and guiding subsequent ad creations using AI to accelerate processes significantly beyond conventional methods across platforms like Meta, TikTok, and Google.

Key Responsibilities

• Examine paid media analytics to detect successful patterns in creative elements such as hooks, angles, offers, and formats
• Establish and oversee a systematic approach to testing creatives
• Draft data-driven creative briefs for execution by design and video teams
• Generate ad copy including hooks, scripts, headlines, and calls-to-action for Meta, TikTok, and Google
• Develop concepts for static ads using tools like Canva or Figma and perform edits on user-generated content or short videos
• Execute 20-50 creative iterations weekly through AI-enhanced production methods
• Incorporate AI tools routinely for refining copy, generating mockups, and conducting competitive analysis
• Develop and sustain tailored AI processes, such as prompt frameworks for platform-specific ad copy
• Partner with performance marketing specialists, designers, and video producers
• Keep abreast of best practices for creative content on various platforms

Qualifications

• At least 3 years in creative strategy, paid social, or performance-oriented creative positions
• Proven expertise in interpreting campaign data to inform creative strategies
• Familiarity with Meta Ads Manager, TikTok Ads Manager, and Google Ads
• Robust skills in ad copywriting tailored to different platforms
• Competence in Canva or Figma for creating static ads
• Fundamental abilities in video editing using tools like CapCut or Premiere
• Regular, hands-on application of AI for creative tasks
• Experience in composing creative briefs and overseeing feedback processes for creatives
• Solid knowledge of testing methods for creatives and related performance indicators
• Availability to align with U.S. Pacific or Eastern Time work schedules

Education

Unspecified

Benefits And Growth

• Fully remote work arrangement
• Attractive compensation in USD
• Health insurance reimbursement
• Work-from-home allowance
• Professional development reimbursement
• Access to co-working spaces
• Training resources and modules
• Yearly performance evaluations
• 10 days of paid time off annually